Infiniti

A few days before the grand opening of Infiniti dealerships this 60-second spot ran.

This launch campaign was “the most talked about campaign of the decade”- according to the New York Times.

The challenge was to delay buyers from purchasing competitor Lexus until Nissan could introduce Infiniti. We were charged with launching a new luxury line without showing the car.

My goal was for Nissan to define Japanese luxury with the launch of Infiniti, which reflected the values of Japan.

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