Infiniti
A few days before the grand opening of Infiniti dealerships this 60-second spot ran.
This launch campaign was “the most talked about campaign of the decade”- according to the New York Times.
The challenge was to delay buyers from purchasing competitor Lexus until Nissan could introduce Infiniti. We were charged with launching a new luxury line without showing the car.
My goal was for Nissan to define Japanese luxury with the launch of Infiniti, which reflected the values of Japan.







