John Hancock Financial Services

This rebranding campaign for a 100-year-old life insurance company won the Grand Prix at Cannes and was touted as “one of the top 10 campaigns of all time” by the New York Times.

This John Hancock Greg Clow ad launched on television, in an 8-page magazine insert, and as a newspaper double-page spread.
This John Hancock Linda Fuller ad launched on television, in an 8-page magazine insert, and as a newspaper double-page spread.
This John Hancock John and Sandy Wilder ad launched on television, in an 8-page magazine insert, and as a newspaper double-page spread.
This John Hancock John Avery ad launched in an 8-page magazine insert, and as a newspaper double-page spread.
This John Hancock 8-page magazine insert was the first of two inserts. Page one began with naming three individuals or families.
This John Hancock 8-page magazine insert ended with a financial service glossary. It was important to each individual's who frankly did not even know what questions to ask or services available.
This John Hancock Greg Clow ad launched in an 8-page magazine insert, and as a newspaper double-page spread.
This John Hancock Margaret and Tom Fitzgerald ad was launched the same day as the Television launch as a double page in national newspapers.
This John Hancock Bill Heater ad launched the same day as the Television launch as a double page in national newspapers.
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