Wang Laboratories
On the news, you might see an orange juice commercial just before one of these Wang spots. The vast majority of viewers would be clueless hearing the tech dialogue, however, the goal was to connect with almost impossible-to-reach buyers of IT.
This campaign used the trials of individual Wang salespeople and the stories they shared with each other; selling to businesses that had already embraced the giant IBM.
Everything was unorthodox with this campaign.
Not focusing on the faces of the salespeople accorded the viewer to focus more on the highly detailed and fast-paced tech language.
Visuals were a quiet tribute to the cinema style of the French director Andre Truffaut.
All 30 seconds had the Wang logo up, a first.
