PC magazine
PC Mag's pitch to advertisers was simple: they have more readers than the Wall Street Journal, Forbes, or Business Week. On average the readers were 38 years old, college-educated males earning over $120,000. And they spend a lot of money on things besides technology.
This print campaign's goal: grab the attention of marketers in search of relevant media targeting young males.
What do 6,803,000 readers have to do to get your attention?
Every new technology product has 90 days live or die.
Every two weeks PC Magazine reaches nearly 7 million people, making it by far the most widely read computer and business publication in the world.
The Supreme Court of Technology.