This is a campaign for a small neighborhood bank surrounded by big banks. People fed up with impersonal, arrogant big banks still found it hard to give up some of the banking advantages we showed were available in a small bank. I illustrated and animated this local television and print campaign.
Needham Bank
People are intimidated by big impersonal banks. This Needham Bank spot epitomized that emotion.
The tone of each spot was so low-key. This one focused on the advantage a small bank had on your neighborhood.
A bit over the top but this spot pitted national impersonal banks against local and personal banking.
One huge big bank advantage that people were reluctant to give up if they moved to a small bank was the ubiquitous ATMs that were everywhere.
